OUR GROUP
NEWS
Discovering the Art of Scent with LOEWE in Iraq
8/7/2025 12:00:00 AM
HOLDAL and LOEWE Perfumes hosted an immersive scent experience at Dune Café, in Irbil, Iraq, inviting guests to connect with the raw, natural inspiration behind the LOEWE fragrance collection.
The highlight? A hands-on planting workshop where every guest explored the ingredients that shape each scent.
It was a beautiful blend of nature, creativity, and olfactory storytelling.