Holdal Hand-picked prestigious global brands


Since its inception almost half a century ago, HOLDAL's Perfumes & Cosmetics division has witnessed and ridden the spectacular transformation of the cosmetics industry, partnering with some of the most innovative and forward-looking players in the field. 

Catering to the wide and diverse needs of the Near East market from affordable cosmetics to prestige and niche propositions, the division currently serves 4 markets with over 75 million consumers.

While its mode of operation has long been selective distribution, the division has also recently successfully launched dedicated mono-brand boutiques, building on the group's extensive retail savoir-faire.

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