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Time Reimagined: The CADRANS × YOOK × ESA Collection Unveiled
12/17/2025 12:00:00 AM
Time reimagined. Purpose reclaimed.
On December 17th, we unveiled the CADRANS × YOOK collection: four timeless objects born from design, heritage, and impact.
Created in collaboration with architect Ramzi Abufadil and in partnership with ESA Business School, the collection honors Lebanese craftsmanship and the spirit of giving back. Crafted in Lebanon and inspired by the country’s iconic clock towers, each piece is a tribute to time made to last.
As part of this commitment, a portion of the proceeds supports Fondation ESA, contributing to the education of future leaders.